Print and Online Publication

Publishing a magazine or newspaper, especially with the rising costs of print and distribution and diminishing interest among advertisers has prompted many to turn to online media. This move to bridge the gap between the print and the online media, induces increment in readership and also establishes engagement with the readers. Features like the weblogs, audio clips, video clips, photo galleries, guestbooks, and hyperlinks of related websites, further enhances the look and the content of the written articles.


One such example of a printed publication that has a subsidiary online version is The Straits Times. The straitstimes.com provides readers with more extensive coverage of news and reaches out to a wider scale of audience especially the young, tech savvy generation. It offers up-to-date contents with immediacy and gives its readers a chance to feedback their opinions. All contents are archived in a searchable database and can be accessed at anytime without restrictions.

When it comes to recommending products or services, the online community plays a very active role. Blogs and discussion forums are often a buzz with information exchange. Online publication have transcended the level of interactivity and currency beyond what any print publication can offer. It is only a matter of time before the online media totally replaces the print.

Images:

http://www.straitstimes.com/